Youth Ballet
client
Youth Ballet Western Australia
project
Branding
Youth Ballet Western Australia (YBWA) is a charitable institution focussed on education and performance in dance for youth. The company, founded in 2004, comprises of 110 talented dancers ranging from 8 – 21 years. Since its inception in 2004, the organisation has delighted many audiences with its unique and vibrant performances.
PACO worked with Youth Ballet to develop a new brand strategy and revise the current visual identity. A dancing monogram was designed as ‘heart and soul’ of the new brand. It visually reflects the brand’s personality of providing optimistic, yet unique and creative education for young ballet dancers. Colours, photography style and overall look and feel were kept contemporary and simplistic.
