Adam Cruickshank
client
Adam Cruickshank
project
Branding, Packaging & Website development
Exotic Indian drums, ancient Tibetan woodcarving, classic-era boat building and the skilled hands of master luthiers – it’s not the introduction of a Joseph Campbell novel, it’s the beginnings of a distinctive, creative career for designer-maker, Adam Cruickshank. Combine these eclectic, nascent learnings with formal qualifications and local peer-group collectives,add some genuine desire to push boundaries and question every
process – and you’re still not even close to describing the dedication to craftsmanship and innovation informing Adam’s work. PACO wanted to mirror this process with the creation of a strong brand and distinctive packaging.
Photography by Robert Frith/Acorn