Brookfield Place
client
Brookfield Place
project
Brand Strategy & Visibility
Brookfield Place is a unique heritage retail precinct offering food, dining, fashion, lifestyle and amenity alongside commercial towers that redefine workplace environments. Creating a sense of place not seen
before in the Perth CBD through a commitment to charity, community and the arts integrated with the property.
Following the first 18 months of trade, the Brookfield Place Perth brand was ready for a refresh. PACO worked with the Brookfield marketing team to update the style guide to reflect the vibrancy of the precinct whilst staying true to the global brand.