An Evening for the Animals

An Evening for the Animals

Advertising, Copywriting & Visual Identity

An Evening for the Animals is an anual gala event held in Perth, Western Australia. 100% of all donations go to Wildlife Asia & Wildlife Alliance to help protect endangered species and their habitat. It’s mission is to secure the survival of elephants, tigers, gibbons, bears, rhinos, orangutans and many other animals in the wild for future generations through a comprehensive model that includes help for both animal and people to live harmoniously.

The heart of this identity is Alex Cearns photography which was taken on location of the wildlife sanctuary in Cambodia. The identity is supported by an interchangeable logo system which uses various close-up photos of the animals individual characteristics. This allows the organisation to display a wide variety of animals.

The word mark was designed in ITC Lubalin Graph, a Slab Serif Font, which gives a bold contrast to the delicate photography and dark background of the logo.

Photography by Houndstooth Studio.

An Evening for the Animals